Introducing: Sondra Rose Marie
Agency copywriter, Freelancer and Blogger Leading Q26 Copywriting Workshops
Background
Sondra Rose Marie is an agency copywriter by day, a freelancer most evenings, and a blogger on the weekends. She specialises in serving BIPOC entrepreneurs within the LGBTQ+ community, ensuring that inclusivity and affirmation are woven into their brand DNA. She's been writing since before she knew what copywriting was. Her first story was about Barbie going camping, which she wrote in the 1st grade! However, before she could make it her career, she was a bartender, waitress, and bartending instructor. When she's not writing, she reads voraciously, consumes entirely too much ‘true crime’ content, and serenades her fiancée with improvised love songs.
Favourite Media To Consume And Create
She likes to consume novels; either disturbing thrillers or giggly romances because she's all about escapism. Fictional novels take her to lands she could only truly visit in her mind.
Though she's all about escapism, she likes to create non-fiction essays. She feels like she connects to people best when she's just sharing something real that happened to her and reflecting on how it relates to the world at large.
Copywriting Industry Role Models
When it comes to copywriting, she looks up to the awesome women she's worked with over the last few years. They've really pushed her to think more holistically about what she creates and puts in front of clients and how that can impact her community. As a non-fiction writer, she loves Roxane Gay and Carmen Maria Machado. She thinks they both get really vulnerable and visceral on the page and that's not an easy feat.
Advice To People Starting Out In The Industry
Read a lot and pay attention to all of the media that makes you feel. She and her teammates have been inspired by music videos, random stories they read online, funny memes, and all sorts of things. She says to figure out why it makes you smile (or laugh or cry or rush to repost) and then try to replicate that tactic.
How She Handles Setbacks
She has that millennial urge to blame herself for ending up in a bad situation, so she's worked on extending herself grace while also pushing to find a way out of the situation. She expresses that it’s a lot easier to see your options when you've put the guilt of needing them aside.
What She Is Working On Now
She's working on building her freelance copywriting business out to full-time so she can leave her 9-5. She hopes to be totally done clocking in by her birthday in November, if not sooner.
Workshops
The Business of Copywriting (Coming Soon)
